About Us

Leadership

InCore Fitness was founded to become the leading developer and supplier of integrated group and individual indoor fitness products and programming under a unified brand name.  All of our fitness products and programs complement each other through an integrated design that focuses on "core" enhancing health and fitness.

Core Values

In all respects, we are committed to the enhancement of individual health and quality of life, and to the building of community among persons who are bound by their common interests in health, fitness, and "green" living.  These core values we express as follows:

• pro-health: supporting healthy choices in exercise, diet, nutrition and lifestyle
• pro-fitness: serving and sustaining individual health, fitness and strength
• eco-positive: promoting green, sustainable services, products and LEED facilities
• ego-positive: empowering collective effort through a peer-group organization
• community service:  supporting community health and fitness initiatives

Mission

The Company is dedicated to becoming the leading developer and supplier of structurally-integrated and brand-integrated group and individual fitness programming.